Having a look at how the internet has altered the way we are getting access to media and present affairs.

In today day, online platforms have made it considerably easier for everybody to develop and distribute content. Previously, developing content for a wide audience necessitated access to a series of important resources and financing. Presently, with using smartphones and common digital innovations, digital media content examples such as short form videos, website posts and podcasts can be easily created with simply a few fundamental gadgets, in addition to reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking channels, suggesting that social media has developed a place for underrepresented communities to share their stories.

The increase of online content has completely changed what is meant by the term get more info mass media. Before, mass media adhered to a hierarchical structure, using a top-down media design. Normally, a small group of experts, such as newspaper editors or journalists, who would produce content for large audiences who mostly just consumed it. However, these days, with the aid of the internet, the face of media has seen substantial modification, making the usage and ease of access of media far more accessible and interactive. With access to popular social media platforms, new media examples are revealing that individuals can create and share their own content, just as easily as they can consume it. Social media has permitted anyone to contribute to public discussions, rather than simply the major media providers and so as a result, mass media is no longer managed by a few huge voices. Rather, it is spread out throughout millions of user narratives all over the world.

In the digital media landscape, what we see on the internet is mostly chosen by algorithms which are formed by our online behaviours. Each social media channel utilizes its own automated system to suggest new content and advise product that will appeal to the user. The types of media content examples that will be shown to a user is designed to keep individuals engaged. The algorithms are designed to keep individuals stimulated by recommending and boosting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be practical, it can restrain the areas of media that individuals are exposed to, producing more segmentation and predisposition among users around social issues. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media platforms in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced material in the media landscape.